General Electric business strategy

General Electric: A Deep Look At Company Strategy

Unlike many of its Dow Jones Industrial Average (NYSE:DIA) brethren, General Electric (NYSE:GE) has not regained the market value it previously had prior to the financial collapse back in 2008.

Ultimately, CEO Jeffrey Immelt must bare the ultimate responsibility for this lackluster performance. Fairly or unfairly, GE Capital expanded aggressively and collapsed under his watch and he is responsible for guiding the proverbial ship through the storm. So it is with that in mind that I seek to analyze what I perceive to be GE’s current strategy and recommend a new one to improve shareholder value.

What Businesses are in GE?

Looking at GE we see a massive, diversified, and profitable conglomerate with a lot of very good but very unrelated businesses. NBC, airplane engines, and commercial financing carry only so many opportunities for cost reduction and economies of scale.

Their businesses also include medical devices, power generation, and household appliances. Within the power generation segment they sell gas turbines, generators, Integrated Gasification Combined Cycle technology (IGCC systems convert coal and other hydrocarbons into synthetic gas), steam turbines, nuclear reactors, nuclear fuel and support services, and motors and control systems for oil and gas extraction and mining. In just that segment of the business they have an astonishing range of products. Any one of these products would serve as a large and viable business in and of itself, but GE has them all rolled up under its corporate umbrella.

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