Starting Electrical contracting business

Strategy and Implementation Summary

Premiere Electric's strategy is simple and ambitious. First, capture most of Gardner and Miller's old customers as a base is which to build the firm. From this secure footing, Robin will begin to market her specialization skills to new customers. Premiere Electric is also certified as a Woman Business Enterprise (WBE) with numerous authorities, agencies, and firms. Robin believes that she will be successful marketing her services to the many business women in the area. Currently, Premiere Electric is the only women-owned electrical contracting firm is the tri-county area.

6.1 Competitive Edge

When Robin opted to start her own company and take matters into her own hands, this was just another step in her quest to deliver services to customers that were second to none. As a woman in the male-dominated electrician profession, it has always been Robin's competitive edge that has pushed her ahead with customers and employers. Her focus on new electrical technology places her in a unique situation. Both her major competitors had sought her services when Gardner and Miller announced the company's departure from the area. Her reputation for quality work and excellent customer skills could have landed her with a new employer and a bigger pay check. The Richmond tri-county area is booming with new commercial construction, including a new research park and airport. Robin's technical skills in data retrieval and communication systems will be a valuable asset for a company to have in the next five years.

Premiere Electric is well positioned to compete for numerous small contracts that focus on new electrical technology. When combined with the advantages Premiere Electric has in capturing the old Gardner and Miller contracts, the firm is in an excellent competitive position.

6.2 Sales Forecast

The first three month of operation will focus on the former customers of Gardner and Miller. Premiere Electric will then turn to marketing to new customers. The following table will outline Premiere Electric's sales forecast data.

Sales Forecast Gardner and Miller Customers $62, 787 $80, 000 $90, 000 New Customers $22, 200 $40, 000 $70, 000 Total Sales $84, 987 $120, 000 $160, 000 Gardner and Miller Customers $21, 975 $26, 400 $29, 700 New Customers $7, 770 $13, 200 $23, 100 Subtotal Direct Cost of Sales $29, 745 $39, 600 $52, 800
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